Grab your chance

Conquer the North European market!

 

Half way between London, Paris and Frankfurt lie three densely populated countries, commonly called the Benelux (Belgium - Netherlands - Luxembourg). Foreign businessmen who prospect this market often come back with a radiant smile on their face, and sometimes even with soaring benefits. More than 28 million dynamic citizens live in Benelux. They have a massive private spare (in Belgium only: 227,6 Billion EUR in June 2012 = more than 20.000 per inhabitant).

Benelux citizens like to set money aside, but are also known to enjoy life and to travel very often. (And like elsewhere in Europe, baby boomers are to retire soon) If you propose a good product, through the right channels, you will probably seduce this audience that is fond of novelty. You will not be able to meet these people in other big European trade shows, because they have their own events and channels.

Brussels hosts the European institutions, NATO and many multinational headquarters. The Hague, Antwerp, Rotterdam, Luxembourg and Amsterdam are other regional cities with international fame. Only in Brussels, you can come across 30.000 international officials. Hence, the "Meetings, Incentives, Congress & Events" sector is still booming in Benelux.

 

Allow yourself a break in Brussels

Take a Stand at BTExpo on 12-13 December 2012

In preparation to the new tourism season, BTExpo organises the main trade show in Belgium. Imagine a big lively workshop within walking distance from the Grand Place and the Central Station. Having a stand at BTExpo costs 1350€ (VAT Excl.) The program features a dozen of activities, among which two business lunches, presentations on hot topics, a quiz, a VIP lounge and a party for travel agents.

The visitors of BTExpo: 4000 tourism professionals (55% travel agents, TO's, DMC's, hotel managers, MICE, airlines, railways, technologies...) Free entrance upon registration.

The exhibitors of BTExpo: 300 brands from around the world. Approximately 30% are DMC's.